Complete Guide About Facebook Marketplace Features, Merit, Demerit, Market Share and How Does It Works


The Open Facebook Marketplace is a social network that allows users to buy and sell products and services. It is similar to an eCommerce app but with more features and greater freedom of expression.

Many large companies use Facebook Marketplace as an internal sales channel. These companies can sell their products at low prices and make sure that they stay competitive in the market. The company can also use these tools for marketing purposes, such as creating lists of potential customers or building up a customer database.

How does Facebook Marketplace work?

Facebook Marketplace is a new way for companies to sell their products and services to millions of people on Facebook. The platform allows them to create and sell products directly to Facebook users without going through intermediaries.

When you create a profile on the Facebook marketplace, you can opt to be listed on the site or not. If you are listed, people in your local area can see your profile. You can also opt-out of being listed if you want to keep your privacy intact.

The product is designed to be used by businesses and not consumers. This means that it doesn’t matter if the product is a book or a car; the business doesn’t have to worry about its quality or whether it will be helpful for consumers. The company can upload the product on Facebook Marketplace, set its price, and wait for buyers to come along. After several days, the business has failed if no one comes along.

3 Main Features of Facebook Marketplace

Browse to buy

Facebook marketplace helps users browse for products they are interested in and purchase them. It helps them save time and money by reducing their shopping cart size and ensuring that they don’t have to search for products they are interested in on other websites.

Sell your stuff

Facebook Marketplace is a platform that allows businesses to list their products and services for sale on Facebook. The marketplace provides the tools for companies to list their products and services on Facebook, set prices, set up payment methods, and manage inventory. It also allows customers to buy from companies by going through the storefronts of other companies in the marketplace.

Search your surroundings

Searching for information is a vital task. It is something that we all do in daily life. The main problem with this process is that we are often not aware of what we are looking for and waste time on irrelevant searches.

Huge no. of Sellers

Many sellers post their goods and services in various categories such as fashion, beauty, food, etc.

Customer Ease Experience

It also provides an easy way for customers to buy from small-scale businesses and large companies.


Facebook marketplace allows people in different countries to connect through a common business market platform.

Merits of Facebook Marketplace

Facebook users can create a page and start selling their products or services. 

  • You can advertise your product or service using the social network’s native advertising platform. This helps them to generate more sales and leads, which is excellent for any business.
  • The website allows users to search for goods or services using their Facebook account.
  • The seller of this item will receive payment from Facebook directly after purchase through PayPal or credit card payments depending on which payment method was used to make the purchase.
  • You can buy anything from books, clothes, electronics, cars, etc., with just a click of a button on their phone or computer. 
  • It also helps businesses connect with potential customers by creating an environment of trust within the community.

Demerits of Facebook Marketplace

  • The Facebook marketplace has been criticized for its lack of integrity and transparency when dealing with advertisers’ questionable business practices. They are currently using fake accounts to influence users’ opinions on their platform.
  • However, there have been issues with this platform that some users have complained about – such as privacy violations, fake reviews, etc.
  • A Facebook Marketplace is a platform where people can buy and sell anything. Unfortunately, it has become a hotbed for scammers and fraudsters. The platform is also used by people who want to buy or sell illegal products online.

Market Share of Facebook Marketplace

Facebook Marketplace has become a significant source of revenue for Facebook. The company has over 100 million active users, who spend around $3 billion every year on goods and services on the platform.

The market share of Facebook Marketplace was always around 5%. It has now grown to over 50%. Facebook Marketplace is a platform that enables people to sell products and services on the Facebook social network. The platform is available in several countries, including the US. It has over 2 billion monthly active users and grows at 30% per year. It accounts for 2% of all online transactions in the world.

Facebook Marketplace is one of the largest online marketplaces for buying and selling goods and services. The company has more than 1.2 billion monthly active users and generates many sales every day.

5 Tips for selling on Facebook Marketplace

Facebook Marketplace is where businesses can sell their products to the public. It is also a place where people can buy and sell products. This section discusses the five tips that help sellers on Facebook Marketplace to get more sales and make more money.

1) Create a page with your product description: If you have a product description, it will show up in Facebook search results so that potential customers can see your product details. It will also help you get more sales from Facebook Marketplace as it will show up in search results for the keyword “product.”

2) Use an ad format: The best way to get sales from Facebook Marketplace is by using an ad format. There are two types of ads available – text ads and image ads. Image ads are great for selling in the Facebook marketplace.

3. Share your content with the right people at the right time, in the right way, and with a good message attached to it.

4. Don’t be afraid to ask for feedback on your content – you never know who will like what you’re offering and what they will write about it!

5. Don’t overdo the social proof! Ensure that you are not selling something just because someone else has done so before you or because of your previous work experience or brand recognition.


We will see more and more companies using the Facebook marketplace to sell their products in the future. The market is growing, and the number of users is increasing. Facebook will also be a significant player in this space. The company has been trying to expand it more and more by increasing the number of sellers on the platform.

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